Topics for an infographic full#

Studies show that the top three challenges facing marketers are time, producing enough content, and producing content that engages. Create a typography video (like this one on content marketing).ĭerivative content from your asset pillar is part of the idea creation stage in your process.Īnd here’s why this is important.Instead of nursing this myopic view of infographics, what you need to do is consider the type of content you are going to create next. It’s an arms race that can exhaust even the most productive teams. Here’s the typical way most people approach infographics:Īs you might expect, the shelf life of each image gets shorter every day. As an asset pillar, it is a ready-made process.

What I’d like to offer you is that an infographic is that process. In his video tutorial, Jesse Noyes, senior director of content marketing for Kapost, states the importance of “creating a content process” where you choose ideas, outline clear goals, assign project owners, and produce supporting assets. It reaches back to revive old content and extends forward to create more content. I want you to think of the infographic like a pillar - a pillar that reaches back in the past and extends into the future. There is so much more to do with our little darling of the content marketing world. But I’d like to argue that you leave a ton of attention, traffic, and money on the table if you stop at that. In other words, get the infographic right and it can be a boon for your business. a true endorsement of your site.”Īnd yes, Cutts did say, “I would not be surprised if at some point in the future we did not start to discount these infographic-type links to a degree,” but he also said, “Any infographics you create will do better if they’re closely related to your business, and it needs to be fully disclosed what you are doing.” “The link is often embedded in the infographic in a way that people don’t realize, vs.“Often the link goes to a completely unrelated site, and one that they don’t mean to endorse.”.Here are some of Cutts’s comments about bad infographics: Last year, Eric Enge of Stone Temple Consulting sat down with Matt Cutts to talk about, among other topics, infographics. But I’ll explain later.Īnd not surprising, Google has a shaky relationship with infographics. With an infographic, however, it’s a little more complicated. With video you can get around this obstacle by sharing the transcript. Crawlers are just not sophisticated enough to sniff out the words. This is a problem that is true for any image (including video).

The flaws of infographicsįor starters, Google can’t index the content in your infographic. It gives them a sense of pride to share something damn cool on social media (from Twitter to Facebook to Pinterest), or more importantly, on their websites.īut infographics are not without their drawbacks.

Topics for an infographic full#

These posters full of facts, catchy images, and sexy fonts catch the eyes of just about everyone, including journalists, which drives engagement and links.Ī good infographic gives people permission to preen. This is because an infographic, unless it’s completely awful (and they exist), will more than likely go viral. Research suggests that publishers who use infographics grow in traffic 12 percent more than those who don’t. He is the darling of the content marketing world. The blog posts go home to weep themselves to sleep. The podcasts, hovering in the shadows, laugh at all his jokes in between sips of sparkling wine.Īnd the blog posts? Yeah. His closest peer, the video, dozes near the crackling fire … slippered feet propped up, face buried in a white beard. Who can compete with the thin, longhorn mustache decorated with forget-me-nots? The anteater curled at his feet? By far the most interesting person at the cocktail party. The infographic is the Salvador Dalí of content marketing.